Safeway: RFID Will Be Ubiquitous

February 21, 2004

Safeway Chief Information Officer Ric Francis has said in an interview with that he believes RFID will become an unseen and accepted part of shopping. He says:

"That will start, I think, with higher value items and will come down and down throughout the sales portfolio. If these things end up being a penny a go, which I'm sure they will be at some point in time, then that will be a route to implement in a ubiquitous nature."

Francis does at least recognise the privacy implications of this, however his response to them seems somewhat disinterested:
"What that means with regard to civil liberties organisations I really don't know. But that's something I feel we have to overcome"

Let's hope that by "overcome" he means "solve" rather than "defeat".

Full story at

Cross-posted from The RFID Scanner

Posted by trevorm


Let's hope that by "overcome" he means "solve" rather than "defeat

Very good

Posted by: fly at August 22, 2004 02:36 PM
Post a comment

Remember personal info?