Safeway: RFID Will Be Ubiquitous
February 21, 2004
Safeway Chief Information Officer Ric Francis has said in an interview with silicon.com that he believes RFID will become an unseen and accepted part of shopping. He says:
"That will start, I think, with higher value items and will come down and down throughout the sales portfolio. If these things end up being a penny a go, which I'm sure they will be at some point in time, then that will be a route to implement in a ubiquitous nature."
Francis does at least recognise the privacy implications of this, however his response to them seems somewhat disinterested:
"What that means with regard to civil liberties organisations I really don't know. But that's something I feel we have to overcome"
Let's hope that by "overcome" he means "solve" rather than "defeat".
Cross-posted from The RFID Scanner
Posted by trevorm