A.T. Kearney: ''Tout RFID Benefits To Consumers''
March 09, 2004
Informationweek: Tout RFID benefits to consumers, new report advises:
A.T. Kearney Inc. says retailers and suppliers should look beyond back-end benefits to their supply chains when implementing radio-frequency identification technology.... not entirely unrelated to Smart Possessions, discussed the other day.
In a report released March 8, the consulting firm says companies should look for uses of RFID that will be meaningful to customers. In particular, A.T. Kearney's report concludes that, rather than touting intangible cost savings to customers, companies should use RFID to keep track of food safety, control the counterfeiting of products, and provide easier access to warranty information.
(via John Wehr)
Posted by andersja